About Us

HardSoda 1981 isn’t just a clothing brand — it’s a community.

Born from a love of bold self-expression, raw individuality, and fearless style, Hard Soda represents more than fabric and threads. It’s a movement of rule-breakers, boundary-pushers, and late-night dreamers who wear their personality on their sleeve — literally.

Since 1981, we’ve been inspired by real people with real stories. The artists, skaters, musicians, rebels, and free spirits who live life loud and unapologetically. Every drop, every collection, every piece we design is a tribute to the community that defines us — the HardSoda family.

Whether you're rocking our pieces in the streets, on stage, or at a house party that runs ‘til sunrise, know this: you're not just wearing a brand — you're repping a lifestyle.

This is HardSoda. This is your tribe. Welcome to the family.